Media

The new international business code takes into consideration the power that lies in the hands of the media in its various forms. The international business community knows how to assess the value of appearing in the media. A positive report may highlight your activities, gain professional recognition and respect for you and, in this way, assist in the attainment of the business goals you have set yourselves.

You must be aware of the fact that you are the brand name for yourselves and you must be familiar with all the codes of how to handle yourselves in front of the media, which we will review in this section.

The high point of an appearance on the media can be a personal interview or a report on your activities. But these are not everything. An impressive presentation of your profile on the company website or an article that you published in the portal that deals with your field as well as a presentation that you made or a brief reference on the radio or in a newspaper to a topical issue – all these and others are likely to promote your goals very well.

You should know that the pace of the media is like the pace of life in the modern era – lightning fast. When you appear on the media you have only a few minutes to get your message across. You must be focused, to the point, clear and succinct. The business arena is enormous and information passes through it quickly and is replaced by new information within seconds.

Appearing in the media can be learned and practiced and it is worth preparing for that "the day before" rather than being in an embarrassing situation "the day after".

Stage Fright

It has been determined from surveys that among types of fear felt by people, most common is often stage fright: fear of giving a lecture or speaking in public.

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